Have you ever paid a visit to a company’s website in search of information and been disenchanted by an error in their spelling or grammar? Or, have you encountered descriptions of their services that were complicated and confusing, causing you to move on to their competitor in frustration? The first impression most potential clients have of your business is from your online content, and you want it to be flawless and clear for your future patrons.
One form of content is the written word, and whether it is online or in print, it shows off your business or brand. In this modern day of technology, most people learn of your endeavors online first by reading content on your website or social media, so you want it to be free of error, easy to read, and to the point. This goes for content that remains the same each day, and also for writing that changes periodically.
Static content does not change much and includes descriptions about your products, your “about me” section on your website or social media page, your list and details of services you provide, your contact information, and more. It can be changed, but it doesn’t happen often.
Dynamic content includes blog posts or articles which inform your audience about cool events your business hosts or participates in, your company’s work with local charities. ribbon cuttings, and so much more. Providing a regular blog to your readers keeps you fresh in their minds and shows that your are active and ready to work.
CONTACT ME today and we can talk about working together to create the most engaging, interesting, and flawless content for your website or social media pages.